Important Reasons why Email Marketing is Leading in the New Economy. Email marketing is one of the strongest marketing channels. It yields the best results if it is backed up by an effective email marketing strategy. Email marketing strategy is an overall part of your marketing strategy and business plan. You are able to market all your products and services via the email with the help of email marketing strategy. If your market your products via the email you are able to make a lot of profit and you will reach all your goals. If you are a businessman you will want to make new customers and maintain the old ones. All the business men will only invest their time and resources on things that will be profitable to them. Email marketing is being used in the new economy because of the following reasons. Building credibility is one of the reasons why email marketing is being used in the new economy. Most of the businessmen conduct business with people they know, like, and those that they trust. Email marketing will give you a chance to build credibility with the customers you have by sharing informative information with them. You will be able to boost your sales if you use the email marketing strategy in the new economy. The email platform is a mature channel that you can use to contact your online customers. Email marketing is being used in the new economy because if its durability and its ability to convert leads into buyers and buyers into leap customers. Email marketing is being used in the new economy because it is accessible on almost all the devices. Because of the development of the new technology emailing services can be accessed via mobile phones thus favouring the new economy. The fourth reason why email marketing should be used in the new economy is because it looks professional. When using email marketing you will have email templates that make your brands look professional in the customer’s inbox. Generating leads is another reason why email marketing should be used in the new economy. Email marketing gives you a chance to capture the attention of a new visitor and nature the relationship with helpful and informative content. Promoting services is another reason why email marketing should be used in the new economy. Another reason why email marketing should be used in the new economy is its ability to attract new clients. It is able to generate calls that are why it is being used in the new economy. Email marketing assist you in building your brands that are why it is being used in the new economy. Email marketing is the best because it is the only medium that will remain private and the information shared between the buyer and the seller is protected.