Video Quality vs. Video Quantity: Which Gives More Value to Consumers?
Today, consumers have gained ascendancy over producers, and this is the reason why producers are find ways to cultivate their relationship to their customers in order to please them. So now producers are all out in their efforts to bring customer satisfaction the best way they can and make sure that they are benefits in more ways than one. In other words, it is not enough to say that the consumer is king, producers continue to match its services from the consumer’s angle.
We now live in a world where consumers’ prerequisites have reached the level where even a mere cup of coffee handed over by a provider must match with how a consumer on the go drinks his coffee. In other words, offering a universal cup and a cover with a hole may aggrieve or wrong some customers because they don’t drink their coffee in these types of cups and can cause a spill.
In the marketing world, information dissemination is something very important. It is, as you might have known, an accepted fact that content is king. Today people do not only want to get things instantly like instant information or instant entertainment, but they also want instant gratification or instant enlightenment. Producers of information of entertainment must realize that it is not merely in having something to present to our viewers but customers today want to get value out of what they read or what they watch. And so the fight between video quantity and video quality.
It is not enough to simply produce as many videos as you can (video quantity) but rather the kind of video that you provide (video quality). By that we mean, making sure that the content behind the video that you provide is right for your audience. This also means, that while great articles and infographics are brilliant at informing the reader, the emotions that videos evoke are unlike anything that can come from print.
So in marketing today, video is now king and not just any video but that which contains the proper value. Distributing your content via videos gives your consumers a more instantaneous content comprehension and awareness which is why around ninety six percent of people say that it helps them make their buying decision. Very many people say that when they watch an interesting video, it leaves them with a positive impact of the brand.
If you build an emotional connection with your prospective client then you can gain good success at selling your products.
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