Things to Consider when Hiring a Law Firm Marketing Consultant
When it comes to hiring a law firm marketing consultant, there are numerous factors that you need to consider. As a lawyer, you well know that there are rules that you must abide by in your marketing and advertising efforts. These restrictions are strictly applicable to lawyers and not other service professionals. Working with a consultant that is not aware of these rules expose you to the risk of losing your state bar license as well as time and resources.
Here are some guidelines on how to go about hiring a law firm marketing consultant.
Consider if the Consultant is a Lawyer as well
If you hire a consultant who is a lawyer, then you are sure that they know exactly where you are coming from. Such a consultant is undergone through the same struggles as you and they know your stresses, concerns, and issues and your daily work in the firm. Working with a law firm consultant who is a lawyer also provides you with the peace of mind knowing that they are familiar with the state bar advertisement and they will follow them. Legal firm marketing is completely different from any general business marketing. Not only will you have to abide by the state rules on advertising, but also work with the perception of the public on lawyers and general legal services which are absent in other service professionals.
The Flexibility of the Consultant regarding the Payment Structure
Majoriity of law firm marketing consultants charge their services hourly based, but there are those that offer their services at a flat rate. A flat fee charge helps you in making a budget of your firm and gives you the peace of mind knowing the amount you have to pay for the service at the end of the agreed time. Some consultant will alternatively offer a monthly retainer fee in substitution for the per project billing or per hour billing.
Does He/She Consider your Personality or Personal Preferences?
Marketing techniques are several. You can use such techniques like direct marketing, blogging, public speaking, a podcast series and other such activities to win clients. Your comfort zones and personality must be considered to ensure that your marketing strategies are effective and profitable. If your legal marketing consultant creates a marketing plan that is against your preferences, chances are that you will execute about half the plan and neglect the rest. Ensure that your marketing strategies match with your values, and most importantly meet the demands of the State Bar rules. If you do this, you will be following through the marketing efforts from a place of integrity.
You can use several ways to have people know you, trust you and like you, but only through ways that resonate with your personality, business goals, and preferred mode of communication.