Jason Hornung: The Importance of Facebook Advertising to Your Business
Facebook advertising is very important in promoting products and services because of the exposure, reach, and targeting options available to brands advertising on the network. While it is true that there are business owners who tried advertising in Facebook ads and failed, most of them don’t really understand their target audience and they place their ads in the news feed of the wrong people and other factors. For every single brand advertising on Facebook, it is essential to segment social media performance by organic vs. paid activities.
How do you calculate paid from organic likes? Organic and paid likes are divided in the Facebook Insights data export and Insights tool, where the number of people who liked your fun page are broken out by location. Ads, mobile ads, and sponsored stories are the three sources of paid likes found in Like Sources. When it comes to Facebook advertising, it is difficult to report audience growth which is driven organically. Many successful businesses today hire professional social media marketers to be aware and to understand the effects of paid ads and organic activities, avoiding paid likes attribution to successful community management efforts. Organic growth trends are used in identifying successful tactics for building your target audience. Facebook is a major social media platform where starting brands or new businesses can make a name and have a fair marketing with current or large businesses. Major decisions of consumers today are affected greatly by social media, and most purchases are influenced by the information found on search engines. As a business owner, you can use this opportunity to let your target audience know that your brand exist to provide them another option. Consumers today are not afraid to try new things, and in fact are more adventurous when it comes to trying new products and services.
A Facebook advertising ad can easily go viral, having the right elements of effective marketing. There are many advertising agencies and individuals offering their services in Facebook marketing today, so it is up to you to choose the right one for you by considering their reputation, credentials, expertise, and experience. Social media has made a great impact in digital marketing, and many ordinary people are now hired as influencers, given the opportunity to market different products and services. Allow Jason Hornung to help you achieve your short-term and long-term business goals and achieve your business’ full potential. Social media like Facebook marketing is a useful tool used by Jason Hornung in providing businesses the strengths they need to thrive in the competitive world of business.