A Quick Guide to Social Media
Word of mouth or passing of information from person to person via oral communication, which could be as simple as telling someone what you just bought while you were in such and such a place, storytelling and etc. is becoming an indispensable part of the marketing mix for many businesses and one of the best ways to reach customers and clients. In some ways this is how online platforms work like blogs, twitter, and videos where we subscribe, follow, share, like, and connect in various ways.
It is important to remember that businesses should not be spending time and money on some of these platforms yet these campaigns are relatively low cost compared to traditional marketing strategies; businesses should analyze first what outcome they desire before they use this social media campaign. It is very expensive to use traditional media especially if you have a small business. Using social media will not make you spend anything except the time you will be composing and uploading your content. In some platforms, it is as simple as updating your profile and interacting with contacts. One of the benefits that businesses can get from social media is that it is accessible to more business owners because of the low expense compared to print. Social media can then be used by businesses to create and distribute promotional materials like articles, videos, audio, for a very small amount compared to what you usually pay for ads on TV, radio or newspapers. Linking to your content is possible with social media.
Social media is also a leveling field for both large and small business players as it is accessible to anyone regardless of the company size, turnover results and the range of its reach. With traditional marketing, this is not possible because you will incur more expenses the wider the scope gets. Through social media, businesses can communicate information in a flash, regardless of geographical location.
This includes unparalleled opportunities to interact with customers and build relationships. The real time make up of social media is interactive by nature. Companies can source feedback, test ideas and manage customer services quickly and directly online. And your immediate measurable stats can be view spontaneously so that you can test your marketing messages and approaches, gauge user responses and tweak the message accordingly. There are social media measurement tools that business can use which are free and easy to use.
Another benefit is the flexibility of content management because you can easily update, alter, and supplement anything in ways which cannot be done with printed ads.
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