What Has Changed Recently With Marketing?

How an Experiential Marketing Campaign Can Be of Benefit to..

What Has Changed Recently With Marketing?

How an Experiential Marketing Campaign Can Be of Benefit to Your Brand The main goal of experiential marketing is to provide your target customer with an amazing tangible experience. By giving your customers the opportunity of a direct brand experience, you not only increase awareness of your product in a fun way, but also create the chance for a long-term relationship. If planning a marketing campaign or event for your company, you must already understand the need for high levels of engagement with customers. And could there be a more effective way to drive social engagement than giving the consumers a fun, interactive brand experience? Here are just 4 ways your brand can benefit from a creatively planned experiential marketing campaign: Increasing awareness of brand/product
Discovering The Truth About Brands
The priority for many marketing campaigns often is to increase product or brand awareness. A good experiential agency can come up with a number of tactics to get your brand noticed, such as giving branded stuff to consumers at an event. If say you wanted consumers to test your product directly, you’d need a social vending machine, which will dish out free samples to consumers. The aim is to get customers talking about your product positively and spreading awareness through word of mouth.
Figuring Out Businesses
More memorable Experiential marketing makes use of creativity to make some memorable experiences with target customers. A good example is the ‘Jump with D Rose’ challenge by Adidas, where participants were given a chance to win a pair of trainers but jumping high to touch them. It turned out to be an exciting and memorable experience for those who took part. By engaging your consumers through a fun challenge of some kind, you can be sure that they will remember your brand for some time to come. It’s also possible that you’ll build an emotional connection with the customer, leading to brand loyalty and ultimately more sales in the long-term. Learning experience Engaging target customers in a live event provides a great learning experience for both your company and the consumer. The consumer gets to interact with your product and ask questions directly. In that way, they get to know how your product works and also about your company and the values it stands for. For your company, this is an opportune moment to get customer feedback immediately. Through the feedback, you learn more about customer preferences, which is an important part of improving your offering. Cost-effectiveness Experiential strategies often lead to more sales (and thus better ROI) when compared to traditional marketing methods. This is because highly creative campaigns usually generate lots of publicity. Thanks to the free media coverage there’s some social buzz and awareness around your product, without need to push it in customers’ faces.