Media of any country is reflection of that country. It displays that how human being behave and are living in their country. The way of expressing news, way of speaking of politicians in political debates and discussion courses displays the conduct of individuals of that country. Despite the fact that media’s duty is to distribute real tales but media should be thorough in this regard. They have to adopt these types of a way in which they could conscious general public with out impacting negatively their intellect sets and make them in a position to protest in a real manner which could final result oriented. McCombs and Shaw assumed that “the mass media sets the agenda for political strategies, influencing general public attitudes towards wished-for issues”. That’s why we can say that in Pakistan the duty of media is substantially much more then any media in the environment, because Pakistan requirements a big change and only media is now, as substantially impressive. At current media is the only source which is effortlessly available by all walks of individuals as a result of many electronic appliances i.e. TV, Radio, World wide web, News Papers and now cellular telephones also employed by individuals to conscious of events every time. Media affects people’s perceptions and priorities their imagining about the political contents. Media styles the public’s conduct about the troubles and plays very important purpose in highlighting particular attributes of troubles. Gatekeepers of the media i.e. (editors, news editors, and other journalists) they all perform central purpose in shaping the media agenda which gets general public agenda following sometime.
In Pakistan media are now impartial with the emergence of new century. There are numbered of news channels that have maximum protection through the country. Media contribute a great deal to develop general public understanding but even following several years of accomplishment, media could not change public’s mindset towards troubles. Media promulgate troubles in a way that it increase general public instantly just following the news bulletin while general public largely do not know that what should be their purpose and reaction in that individual issue. Media should discourage effortlessly these types of mindset of general public. Demonstrations and protests are very good to enhance pressure towards resolution of any challenge but there should be a suitable way to express which should final result oriented.
With the passage of time popularity of Pakistan’s media have sullied owing to its failure in totally comprehending affairs. It appears that media contributes to multiply wording over troubles and crisis instead of spreading real root leads to and details of the troubles. Our media protection of political troubles is greatly episodic instead of thematic. There are numbered of political chat displays and debates on all news channels of Pakistan. Any issue mentioned in individuals courses has no ending and figuring out words that could aid individuals to understand that both there is resolution to these troubles or not? Each and every political method discuses same issue beneath various names of the method. There is no difference in the facts shown by just about every method even the sights of politicians from various political get-togethers give no hope and monitor towards the resolution of troubles. If these courses show troubles effectively then it could aid individuals to pressurize govt in a right way to resolve the issue.
Media and Judiciary are two impartial pillars to help save the country from sudden slippage. Judiciary put down range of very good selections in her minor age of independence which is only 1 calendar year. While media is more mature then judiciary and it displays no positive alterations in people’s mindset towards the absurd change. Pakistan’s media should understand that it provides the country which is of large significance not only for Islamic environment but also for peace in complete environment. Media should develop into extremely sensitive towards its responsibilities though presenting this country to the environment and guiding the individuals of Pakistan to carry out the country from the sea of troubles. Pakistan’s media notify the environment that what is Pakistan in truth, what imagine of Pakistani individuals towards environment issue. It depicts the lifestyle of Pakistan. It is its duty to notify the complete environment that what is Islam and what are implications of Islam in Pakistan. Most of very hot channels of media are extremely politicized while they should go over cultural and spiritual norms and values of Pakistan. Some of the media channels are entirely Islamic while other folks are extremely extremely mod. This displays existence of two entirely various cultures in Pakistan while Pakistan was obtained on the name of Islam which has 1 E-book, 1 Prophet (P.B.U.H), 1 Allah and 1 lifestyle.
This variety of media with entirely two various sectors making a cultural hole in Pakistan. This cultural hole is growing hatred teams. Our media demonstrating environment existence of two entirely various cultures in Pakistan and directs individuals to divide in two teams 1 with elementary views and other with secular views. For a peaceful ecosystem and a democratic lifestyle, it is important for all media channels to preserve serious lifestyle of Pakistan which is neither extremist and, nor extremely mod. Francis Fukuyama, (1995) states that, “A flourishing civil modern society is dependent on a people’s routines, customs, and ethics- attributes that can be formed only indirectly as a result of conscious political action and need to or else be nourished as a result of the increased recognition and regard for culture”. In Pakistan we have no impartial and clear political procedure but luckily now we have the impartial media. Accessibility of media and electricity is far much more then political get-togethers consequently media can perform big purpose to change the destiny of modern society.
Pakistan’s lifestyle is Islamic which presents lesson of temperateness, moderateness, rectitude and frugality. By dividing the country in two teams of lifestyle we are making cultural hole which underpins the real democratic codes. Media could perform a central purpose in streamlined the complete country over 1 agenda and guideline it towards 1 individual desired destination. Currently present some of extremist teams not only violate human rights but also distribute wrong ideas about Islam and develop false image of Islam and Pakistan to the environment. To minimize these types of teams and to rarely the electricity of these types of hatred and extremist teams all Pakistani media should screen real lifestyle of Pakistan. All the news channels and drama channel should adopt national dress code of Pakistan which is the two Islamic and Pakistani. Regrettably models, actors, reporter and anchors of media channels abide by these types of a way of talking, negotiating and apparels which are not real image of Pakistan and Islam.
In the stop I would like to summaries the complete discussion by recommending the media to enhance the understanding of general public about any issue so that they could take part shrewdly to manipulate the mess. Even more media have to develop its standing in the general public by touching the invisible bonds of modern society signifies its lifestyle. Despite the fact that we have various cultures in our country but the origin of all the cultures is Islam. Media should communicate with the individuals as a part of their modern society. Tariqavi states, “…..Anxiety the significance of lifestyle, which may perhaps vary even within a country, in negotiating any advanced deal you need to understand the values of the individuals you are dealing with, even if you do not take their values yourself……..”. That’s why our media should just take treatment of lifestyle of Pakistan to combine the individuals towards the prosperity and advancement though living within Islamic boundaries.